rebrand

1. verb
to change the brand name, logo, or image of a product or company

Acme Co. is trying to rebrand their line of toasters under the Bewidget name.

2. noun
<!UK?a change to the brand name, logo, or image of a product or company

Management decided it was time for a complete rebrand.


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  • rebrand — re‧brand [ˌriːˈbrænd] also re brand verb [transitive] MARKETING if a company rebrands a product or service, it tries to change the way that people think about it, often by changing its name or the way it is advertised: • The merged company would… …   Financial and business terms

  • rebrand — [[t]ri͟ːbræ̱nd[/t]] rebrands, rebranding, rebranded VERB To rebrand a product or organization means to present it to the public in a new way, for example by changing its name or appearance. [V n] There are plans to rebrand many Texas stores …   English dictionary

  • rebrand — v.t. * * * …   Universalium

  • rebrand — verb change the corporate image of …   English new terms dictionary

  • rebrand — /riˈbrænd/ (say ree brand) verb (t) to alter or completely change the brand of (a company or a product it sold), usually in line with a new advertising or marketing strategy. –rebranding, noun …   Australian English dictionary

  • rebrand — v.t …   Useful english dictionary

  • rebranding — rebrand re‧brand [ˌriːˈbrænd] also re brand verb [transitive] MARKETING if a company rebrands a product or service, it tries to change the way that people think about it, often by changing its name or the way it is advertised: • The merged… …   Financial and business terms

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  • Real progress — was a strapline, brand and theme of the Green Party of England and Wales in the 2004 European Election and the 2005 General Election. It was hugely important in changing public and media perceptions of the Green Party and was hailed as such by… …   Wikipedia

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