infotisement

An advertisement meant to describe and promote the attributes of a companys specific product or service in the guise of a non-proprietary, informational format.

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  • Infotisement — Coined in 2000 by copywriter Matthew McDermott, an infotisement is a print article that, on the surface, provides readers with useful news or information on a topic, but whose ultimate purpose is to promote or sell goods or services related to… …   Wikipedia

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