day-after recall test

A method of advertising research measuring the percentage of people who remember seeing an advertisement the day after it was shown on television.

The day-after recall test is one of the original forms of but few people still use it because the data and analysis is limited.


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  • day after recall test — /ˌdeɪ ɑ:ftə ri:kɔ:l test/ noun an advertising research test to see how much someone can remember of an advertisement, the day after it appeared or was broadcast. Abbr DAR …   Marketing dictionary in english

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