mass medium

Any means of public communication that reaches a large audience

The movie is to dramatic representation what the book was to the manuscript. It makes available to many and at many times and places what otherwise would be restricted to a few at few times and places. The movie, like the book, is a ditto device. TV shows to 50,000,000 simultaneously. Some feel that the value of experiencing a book is diminished by being extended to many minds. This notion is always implicit in the phrases "mass media," "mass entertainment"—useless phrases obscuring the fact that English itself is a mass medium.  — in "Classroom without Walls", Explorations in Communication


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  • mass medium — noun (plural mass media) Date: 1923 a medium of communication (as newspapers, radio, or television) that is designed to reach the mass of the people usually used in plural …   New Collegiate Dictionary

  • mass medium — noun (usually plural) transmissions that are disseminated widely to the public • Syn: ↑medium • Hypernyms: ↑transmission • Hyponyms: ↑broadcast medium, ↑broadcasting …   Useful english dictionary

  • mass medium — Mktg an advertising medium such as television or national newspapers which reaches a very large audience …   The ultimate business dictionary

  • mass medium — pl. mass media. any of the means of communication, as television or newspapers, that reach very large numbers of people. [1920 25] * * * …   Universalium

  • mass media — ● mass media nom masculin pluriel (mot américain) Synonyme de communication de masse. ● mass media (difficultés) nom masculin pluriel (mot américain) Orthographe En deux mots, sans trait d union. Nombre Toujours au pluriel : les mass media.… …   Encyclopédie Universelle

  • mass-media — ⇒MASS( )MEDIA, (MASS MEDIA, MASS MEDIA) subst. masc. plur. SOCIOL. DE LA COMMUN., PUBLIC. Ensemble des moyens de diffusion de masse de l information, de la publicité et de la culture, c est à dire des techniques et des instruments audiovisuels et …   Encyclopédie Universelle

  • médium — 1. médium [ medjɔm ] n. m. • XVIe « milieu »; lat. medium I ♦ 1 ♦ (1704) Mus. Étendue de la voix, registre des sons entre le grave et l aigu. Chanteuse qui a un beau médium. 2 ♦ Log. Moyen terme. 3 ♦ Peint. Liquide servant à détremper les… …   Encyclopédie Universelle

  • medium — I. noun (plural mediums or media) Etymology: Latin, from neuter of medius middle more at mid Date: 1593 1. a. something in a middle position b. a middle condition or degree ; mean 2. a means of effecting …   New Collegiate Dictionary

  • Mass finishing — is a group of manufacturing processes that allow large quantities of parts to be simultaneously finished. The goal of this type of finishing is to burnish, deburr, clean, radius, de flash, descale, remove rust, polish, brighten, surface harden,… …   Wikipedia

  • Mass collaboration — is a form of collective action that occurs when large numbers of people work independently on a single project, often modular in its nature. Such projects typically take place on the internet using social software and computer supported… …   Wikipedia

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